Natha Sakchiraphong

Project title: Merrywoods – Whimsical Storybook Chocolate Branding & Packaging
Level: Young Creator Design

Merrywoods - Whimsical Storybook Chocolate Branding & Packaging Photography Overview
Front covers for all four types of storybooks, each featuring their own character and flavor
Back, spine, and front cover of the strawberry milk chocolate book featuring Bramble the Bear
The unwrapping experience from the story, to the envelope, and then to the chocolate.
Hero image showcasing all flavor profiles in a playful composition.

Natha Sakchiraphong

Student

Merrywoods – Whimsical Storybook Chocolate Branding & Packaging

Merrywoods is a self-initiated premium chocolate brand inspired by the nostalgia of opening a storybook or a chocolate as a child. Set in a whimsical woodland world, each chocolate has its own character, flavor, personality, and story. The packaging was designed as a collectible storybook, turning the act of opening, discovering, and enjoying chocolate into a immersive and memorable experience.

Artist bio

I’m Natha, a multidisciplinary designer based in Bangkok, currently studying Communication Design at Mahidol University International College. My work focuses on packaging and visual identity, mainly for the food and beverage industry, with designs that often lean towards cute, nostalgic, and illustration-led styles. By turning illustrations into practical designs, my goal is to bring a little bit more joy and creativity into everyday life. I also love experimenting with new tools, like 3D and interaction design, to keep growing creatively.

behance.net/nathasakchir(opens in a new window)