Adobe MAX 2025 Creativity Award Honoree — Professional Design

Maria Vioque Nguyen

Creative director and designer

Castil

At HONDO Studio, we reimagined the identity of Castil, an Italian brand with a rich heritage in metal craftsmanship and contemporary furniture design. Our goal was to create a visual language that reflects the strength and versatility of Castil’s steel-bending process. Working in close collaboration with type designer Ignacio Casco, we developed the bespoke Castil Mono typeface and a new logo, core elements that capture the brand’s precision and adaptability.

The resulting design system is clean and flexible, celebrating Castil’s customisable products while supporting expressive and functional applications across all touchpoints. This rebrand embodies HONDO’s commitment to collaborative and thoughtful design, giving Castil a versatile platform to share its distinctive approach to modern craftsmanship.

Artist bio

I’m Maria, co-founder of HONDO, a multidisciplinary designer exploring the intersection of analog and digital design. My work is driven by a love of poetic visual language and thoughtful storytelling, and I always seek to bring this sensibility to each project. I thrive on collaborating across design disciplines, contributing my own perspective to every creative exchange.

HONDO is a globally active studio specialising in branding, typography, editorial design, motion graphics, and interactive experiences. We are passionate about meaningful design and creating deep, lasting partnerships with our clients to bring their visions to life.

Team member names and roles

  • Design and art direction: HONDO – Maria Vioque Nguyen and Fran Méndez
  • Typeface: Best Typefaces – Ignacio Casco
Modular label system showcasing brand system flexibility to add and remove information and allow for 3D presentation of the furniture pieces.
Raw factory image of the making of a furniture piece next to 3D visualisation of some characters from the bespoke typeface developed for the brand, Castil Mono.
Label design showcasing system flexibility, featuring different furniture information, alongside an image treatment for social media use.
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Static designs and modular system
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Raw laser cut test of the logo on a metal piece of furniture, next to a visualisation of packaging assets in use on a cardboard box.