Moh Febri Adiawarja
Creative Director
Forketta - A Modern Youth Pasta
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Forketta was designed to reintroduce pasta to a younger audience, not just as a comfort food, but as a playful, creative experience. With thousands of pasta recipes circulating online, the options are endless—yet often they’re bookmarked, saved, and forgotten. Forketta flips that habit by encouraging young people not to just save recipes for later, but to actually dive in and try them.
Through bold illustrations, colorful packaging, and a tone that speaks directly to Gen Z and young Millennials, Forketta aims to be the pasta that sparks joy, experimentation, and everyday excitement. It’s not just about eating pasta, but about making it an adventure in flavor and creativity.
Artist bio
Febri is the Creative Director of WOBL Creative, a studio based in Malang and Bali, Indonesia. With over 8 years of experience in the creative industry, Febri specializes in illustration and graphic design, blending vibrant ideas with aesthetics that resonate with audiences. His work balances creativity and clarity, ensuring every design not only speaks but connects.
He has collaborated with several well-known clients, including Cartoon Network and Nestlé, showcasing his expertise and versatility in bringing brands to life through compelling visual storytelling.
Team member names and roles
- Art Direction: Bimo Finca Azvy
A bold and playful logo design for Forketta, combining a bright red background with rounded, modern typography. Surrounded by pasta shapes, herbs, and fresh ingredients, the logo captures the brand’s lively spirit and positions pasta as a fun, creative experience.
The full range of Forketta packaging for Spaghetti, Penne, Fusilli, and Lasagna. Each pack bursts with vibrant colors and dynamic illustrations, making pasta visually exciting and instantly recognizable on shelves. The designs highlight Forketta’s playful tone while encouraging young audiences to experiment with different pasta types.
A bold, illustrative poster showcasing Forketta’s core pasta lineup: Penne, Spaghetti, Lasagna, and Fusilli. Paired with rich food illustrations and lively colors, the poster reinforces Forketta’s identity as the pasta that sparks joy and creativity in everyday meals.
The back of the Forketta Lasagna box doubles as a playful recipe hub inspired by trending food culture. Featuring Cajun Chicken Lasagna Roll-Ups, a dish that went viral on TikTok, the panel connects Forketta with online food trends while encouraging young cooks to try it their own way. This approach shows Forketta not just as a pasta brand but as a creative guide tuned into the tastes of its audience.
A real-life moment of Forketta in action. Colorful pasta boxes sit alongside a freshly cooked spaghetti dish and iced coffee, showcasing the brand’s connection to young lifestyles. This lifestyle shot positions Forketta as both approachable and aspirational, making pasta part of everyday hangouts and shared experiences.